Ypulse Essentials: Vans Debuts 'The Sophie,' Rich Ross Rebuilds House Of Mouse, Twitter Peek Targets Teens
Vans debuts “The Sophie” (for girls, a stylish spin on a classic sneaker. Also more on Millennial women shoppers another recent report finds Gen Y women shop less, buy more during each trip, and frequent supercenters and Walmart) (PSFK) (Brandweek)
- Saved by the status update (a 19-year-old suspected of a robbery used his Facebook status update to show prosecutors why he couldn’t possibly have done the deed. Also questions are raised about schools’ zero tolerance policies after eighth-graders are arrested for a food fight) (New York Times, reg. required) (ABC News)
- Rich Ross restructures Disney (shuffling marketing, distribution and operations. Also Current TV concedes its short-form programming approach as a non-starter, laying off almost 25% of its staff and announcing a change its programming strategy) (Variety) (LA Times)
-Will Twitter Peek pique teens’ interest? (as a single use device that requires payment for a free service that’s not music, I have my doubts. Also Tyme Machine releases a Twilight Sculpted USB Drive with official “New Moon” soundtrack ) (Shiny Shiny)
- Experience is the new advertising (Razorfish just launched its third annual FEED survey of 1,000 “connected consumers” on online consumer behavior. Plus the brands Gen Y Moms are blogging about. And Alloy releases its annual College Explorer Survey with projections for technology spending and media consumption. Plus a look at the new urban consumer) (MediaPost, reg. required)
- ‘In Defense of Twilight’ (the seemingly eternal debate between Twihard and Twi-haters rears up again with the release of the sequel. Also the Book Clubs business focuses on the children’s market) (The Frisky) (The Bookseller)
- Jumping to conclusions about teen obesity (a study reveals that even while that population has gotten heavier, the amount of physical activity among U.S. teens has not in fact changed significantly over the past two decades. Also an argument for why teens should be allowed to tan) (Time) (Baltimore Sun)