Ypulse Essentials: Educational Video Games, 'Vibe' Relaunches, Youth Homeless Awareness Month
15 seconds of fame (for teen shoppers on a 25-story electronic billboard built by American Eagle above soon-to-be-opened Times Square store for briefly showcasing teen shoppers. Also surf line O’Neil holds a contest for teens to win an internship Plus another fashion partnership for the Olsen twins with Steve Madden) (USA Today) (Inc) (Crains)
- Educational video games (New York Times, reg. required, profiles the new wave of games that are becoming a part of curriculums, after-school programs and at-home activities. Plus on the more low-tech end of the spectrum, exercise balls in classrooms help with posture and to sharpen attention) (Chicago Tribune)
- ‘Eloise’ at 55 (a closer look at the children’s classic and the illustrator that brought her story alive. Plus New York Magazine looks back at 40 years on “Sesame Street”) (The Daily Beast)
- Older teens stop exercising (once they leave school in the UK. Also a survey of British girls from 16-21 years old found that most would like to change their bodies) (BBC News) (Independent)
- ‘Vibe’ relaunches (in print with the provocative cover choice of Chris Brown. Plus Rihanna speaks out to Glamour and “Good Morning America” about domestic violence and teens) (Ad Age, reg. required) (MTV News)
- Social media and kids (good rundown from Nielsen on teens, communication and parental controls with digital media. Plus GenDigital revisits the teens and college students on Twitter discussion with a new take and new stats. Plus how the Obamas’ modern ways have updated the first family culture of the White House) (USA Today)
- More on augmented reality (and the connection marketers are hoping it will create between tweens, teens and products) (Business Week)
- Youth Homeless Awareness Month (nice coverage from Causecast on some of the ways to get involved this month. Also “Twilight” actress Rachelle Lefevre for Best Friends Animal Society sends a pro-rescue message with a recent PSA) (Los Angeles Times)
- Twitterstream on MTV’s ‘Valemont’ finale (a series of tweets hosted by a character from the series adds another interactive dimension to the transition to becoming a digital-only series after tonight)