Ypulse Essentials: MySpace Music Videos, 'Children's Hospital' On Adult Swim, Horror Marketing 2.0
MySpace Music Videos (launches as the latest effort to get the soc net’s groove back. Mashable describes the service as a Hulu that doesn’t expire, while Social Times calls out MTV online for a missed opportunity. Plus ReadWriteWeb asks the underlying question: will a searchable collection of music videos save MySpace? Meanwhile Facebook teams with streaming site Lala to offer songs as virtual gifts) (GigaOm)
- ‘Children’s Hospital’ on Adult Swim (TheWB.com’s spoof on hospital drama comes to TV next summer. Also “Eagleheart,” a live action comedy is on the late-night slate. Plus “Vampire Diaries” and “Melrose Place” are picked up for another season. And “Glee” comes to DVD before the end of the year!) (NewTeeVee) (Variety) (EW) (Variety)
- More on the social divide between Facebook and MySpace (NPR picks up the discussion on “Morning Edition” with sound bytes from danah boyd on her research. Also see Young and the Digital author S. Craig Watkins’ response to the NPR segment. And a younger user base grows “grudgingly” for Twitter) (AP)
- It’s a small [crowded] world (as more doll brands look to break into the virtual world market) (Virtual World News)
- Scary territory (horror movie marketers cash in on the potential of social media to generate crowds. Plus the gory success story behind the “Saw” franchise. Also Gawker voices “concern” for public safety over the the rabid anticipation building for “New Moon”) (MediaPost, reg. required) (New York Times, reg. required)
- Crossdressing ban (at the historically black Morehouse College sparks an impassioned response about the damaging message towards students’ identity and pride. Meanwhile “gay reversal” advocates speak out about school libraries banning books that suggest homosexuality is a choice. Sigh) (Daily Beast) (FOX News)
- Coke sponsors the pursuit of happiness (as part of a social marketing campaign that sends three bloggers around the world to find out what makes people happy) (Marketing VOX)
- Beyond breakouts (the direction of tween and teen skin care moves away from zit cream, towards establishing lifelong beauty habits. Plus Gen Y’ers respond better to in-store marketing than traditional advertising) (MediaPost, reg. required) (Brandweek)
- TinyTwirp (instant messaging/social media platform for tweens launches as a mobile app. Also Navy CIO Rob Carey supports social media as a resource to build trust and collaboration in the military) (TMC Net) (ReadWriteWeb)