Ypulse Essentials: Marge Simpson In 'Playboy', Low Budget Horror Strikes Again, YAB Application Deadline
Marge Simpson in Playboy (the cartoon mom gets the pin up treatment to attract younger readers and commemorate the cartoon’s 20th anniversary. Also Pepsi launches a distasteful iPhone app to promote AMP energy drink for guys looking to pick up girls. It’s called “Before you Score” . Ew.)
- ‘Glee’ soundtrack (hits a high note with 10 spots on the iTunes list of top 200 downloaded songs and four places on the Billboard Hot 100. Plus The CW airs beer ads for the first time. And online buzz keeps TV audiences engaged in on air drama) (New York Times, reg. required) (Broadcasting & Cable) (Variety)
- Nick Cannon (profiled as chairman of newly launched TEENick. Plus, The New Yorker, subscription required to read entire piece, takes a look behind-the-scenes at mutli-platform teen franchise machine Alloy Entertainment) (New York Times, reg. required)
- ‘Paranormal Activity’ takes a cue from ‘Blair Witch’ (with a 2009 twist. Ad Age profiles the unconventional marketing route that includes an option for fans to “Demand” the film plus a sponsored Twitter account @TweetYourScream. Meanwhile The Los Angeles Times reports on the “over hyped” Twitter effect on the box office: “The teen numbers for Twitter weren’t substantially different, in terms of word of mouth influence, from the older age groups.”)
- The Campus Buzz launches college media search engines (for brands looking to find the latest online chatter about their product or service. Also in case you missed it in Research Roundup, a survey from SmartyPants ranks kids top 100 most-loved brands. #1? Nintentdo Wii)
- ‘More than Millennials’ (insightful piece on looking past generational labels to see Gen Y students as individuals. Also a profile on the “generation industry experts”) (The Chronicle of Higher Education, reg. required)
- Boost Mobile teams with NHRA Full Throttle Drag Racing Series (to launch a drag racing app. Plus more scoop on Lego Rock Band) (Destructoid)
- Stephenie Meyer gets animated (in the Femme Force comic book series. Plusthe first round of reviews for “Where The Wild Things Are” take a lukewarm tone: “Spike Jonze’s sharp instincts and vibrant visual style can’t quite compensate for the lack of narrative eventfulness that increasingly bogs down this bright-minded picture.” Check back on Ypulse for our take. And P&G’s Beinggirl.com launches a “virtual sleepover” with Idol Jordin Sparks.) (Los Angeles Times) (Variety)
P.S. Deadline for the 2009/10 Youth Advisory Board applications is Friday, October 30 by 5 p.m. PST. Spread the word to youth 13-24 to submit today!