Ypulse Essentials: Student Sex Columns, 'Stich 'N Bitch,' Youth Push Suicide Discussion
The student sex column movement (profiled in WireTap with a shout out for my alumni UC Berkeley’s “Sex on Tuesday” feature as a forerunner. Also a virtual dating game/social network draws young girls and guys in China. And a promotional online dating game from 7-Eleven looks to turn younger coffee drinkers on to a new Brazilian blend) (WireTap) (PSFK) (Media Post, reg. required)
- ‘Stitch N’Bitch’ (Ellen Page teams up with onscreen/offscreen friend Alia Shawkat to write and possibly star in an HBO comedy about two hipster girls move from Brooklyn to Silver Lake in Los Angeles. Also a vaccination-themed episode of “Sid the Science Kid” rushed for timeliness. And an interesting post on the absence of black teen role models on TV) (THR) (Variety) (The Grio)
- Pop-up video (Warner launches new strategy for packaging music videos with more ads. Plus Burst Media acquires Giant Realm, New York-based entertainment portal/ad network) (MediaPost, reg. required)
- Mass mobile youth adoption on hold (Ypulse president Dan Coates on the biggest barriers between teens and smartphones. Check out more Ypulse Research on mobility in the August Ypulse Monitor, Plus does #mileycomeback prove teens are on Twitter? Yes. There are teens on Twitter, just not most teens. More interestingly, is it cool for a celeb with large Twitter following to just pull the plug without explanation?) (TechCrunch)
- Homegirl salsa (made by former gang members, hits the shelves at Ralph’s as part of an initiative to help Homeboy Industries, an L.A. gang-intervention agency learn to commercialize its products. Also Nigerian youth launch the Light Up Nigeria campaign to raise awareness about the inconsistent electricity supply) (Los Angeles Times, reg. required) (MediaPost, reg. required) (MTV Sticky)
- ‘Twilight’ goes mobile (get ready for the licensing frenzy. The latest: Summit Entertainment teams with RealGames to release a mobile game. Also young readers er.. listeners are the fasting growing market segment for audiobooks) (Cynopsis Kids) (SLJ)
- Youth push suicide discussion (AP profiles teens and non-profits including Ypulse friend Nancy Gruver of New Moon Girl Media looking to raise awareness. Plus Teen Voices interviews Roberta Hurtig, executive director of teen crisis center Samaritans. And psychologists say Gen Y is more at risk) (AP) (Times of India)
- TJ Maxx, Marshalls, Aeropostale (and other teen chains saw stronger-than-expected BTS gains) (MediaPost, reg. required)
- Dress code for avatar employees (may herald standard dress and behavior policies for virtual worlds. Plus Shidonni partners with Ikeepsafe to promote cyber safety to kids) (Virtual World News)