Ypulse Essentials: Cars Lose Cool For Gen Y, Rock Band Launches On iPhone, 'Whatever'
NASCAR and Transformers (drive online conversation about Chevrolet and Dodge and the Ford Fiesta Movement earns good social media mileage as it nears the end of its six month campaign. Meanwhile a study on auto-related commentary online reflects a shift in Gen Y’s perception towards cars) (Forbes)
- Blogger [and buyer] beware (Choire Sicha, former Gawker writer and founder of The Awl, points out flaws in the new FTC guidelines for bloggers in this amusing Op-Ed piece in The New York Times, reg. required. Also the change in command in Hollywood reflects a new strategy focused on marketing brands vs. movies) (MediaPost, reg. required)
- Pew study on young Hispanics (looks at trends in career, education and family compared with previous generations. Also great interview with Fourth Turning author Neil Howe on generational archetypes) (Casey Research)
- Tech adoption in the office (more research confirms that Gen Y is NOT the leading users of social technology on the job. It’s more X’ers spearheading the move. Also Millennials are more likely to manage their own investments and to describe investing as “fun and interesting” according to a study commissioned by an investing firm)
- Nickelodeon launches in Canada (this November. Plus HBO signs on for a second season of “Bored to Death.” And an emboldened plea for MTV to kill “The Hills” and save “The City.” Also American Apparel releases a line featuring Sesame Street characters. Hmm…) (THR) (Variety) (Newsweek) (Media Post, reg. required)
- Rock Band on iPhone (coming soon reports MobileCrunch. Also more brands pick up where record industries leave off by backing bands See Anastasia’s earlier post for more on this topic) (Bloomberg)
- ‘Twilight’ spoof (published by the Harvard Lampoon imagines Edward as a hot computer nerd type) (Perez Hilton)
- JSYK (AOL expands celebrity blog network with this celeb news site directed towards tweens. Also on MediaPost, reg. required, tips for brands interested in producing custom video content for teens) (Mediaweek)
- ‘Whatever’ (tops the Marist poll as the most annoying word to use in conversation. What would Cher Horowitz say?) (AP)