Ypulse Essentials: Warner Bros. Unveils DC Entertainment, The 'Project Runway' Effect, 3 Out Of 4 Kids Not Washing Hands
Warner Bros. creates DC Entertainment (setting off another shakeup in the comic book universe by restructuring and rebranding the former DC Comics, which will now be run by Warner Bros. vet Diane Nelson. Also WB and Mattel put the brakes on a “He-Man” movie. Plus ringtone provider Vringo partners with Marvel to release mobile videos and video ringtones inspired by Marvel characteres) (Variety) (MediaPost, reg. required)
- The ‘Project Runway’ effect (design shows and pop culture exposure inspire young fashionistas to set their sights on a wider range of careers in the fashion industry. Also high end designer Ungaro hires Lindsay Lohan as Creative Director. And Anna Sui for Target’s “Gossip Girl” inspired line debuts on September 13) (New York Times, reg. required) (Los Angeles Times)
- The next generation of tennis stars (Melanie Oudin and fellow teen Caroline Wozniacki pump new life into the sport’s fanbase after turning heads at the U.S. Open. Also Cablevision “MSG Varsity” launches a multiplatform high school sports network in the tri-state area) (New York Times, reg. required) (Newsday)
- Is Ellen right for ‘Idol’ (as Paula Abdul’s replacement? Fans are mixed.) (Entertainment Weekly) (MTV News)
- Rixty names Alan Miller (as strategic advisor and Head of Publisher Relations for the youth-targeted online payment service. Also Susan Marshall from SMS answer service ChaCha on ways marketers can add value to mobile marketing towards teens And a study shows Millennials open to opt-in email marketing) (Virtual World News) (MediaPost, reg. required) (BusinessStrata)
- YWCA launches ‘Own It’ (a national grassroots campaign that invites Generation Y women, ages 18-30, to engage in community service on behalf of women) (DelawareOnline)
- ACLU settles lawsuit over a high school production of ‘Rent’ (that led to students threatening the lead actress over Facebook. The OC School District has since agreed to provide harassment and discrimination prevention training for students) (Los Angles Times, reg. required)
- It’s not easy being teen (NewScientist takes a historical and scientific look at humans’ uniquely fraught passage through adolescence) (via The Frisky)
- Poll finds 3 out of 4 kids don’t wash their hands (after using the restroom. Troubling. Also college cases of swine flu continue to spread) (Reuters) (Los Angeles Times, reg. required)