Ypulse Essentials: Teen Web Site Traffic Up, Coming Out Atheist, Netbooks Beating MacBooks
Bored teens = higher web traffic (ComScore breaks out the biggest gainers online this summer with a paragraph devoted to kids/toy sites and teen sites that have seen an uptick in traffic – Alloy ranked #1.)
- BTS sales for teen retailers looking weak (except for Aeropostale. Plus Kids Upfront is down due to lagging toy sales. Plus an interesting interview about Hello Kitty’s online initiatives) (Reuters via the NY Times) (AdAge.com, reg. required) (Examiner)
- Coming out atheist (really interesting piece on how young non-believers are building their own community) (News21)
- More teens seeing alcohol ads on cable (according to this study. And the WSJ reports that colleges are “up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors.” And Buzz Marketing’s Tina Wells weighs in on the health care debate with a focus on teens) (Science Daily) (Huffington Post)
- Disney and Robert Zemeckis want to remake ‘Yellow Submarine’ (in 3D. Plus “Twilight” director Catherine Hardwicke wants to reinvent Little Red Riding Hood as a teenage love triangle. And Bono and Edge talk about the Spiderman musical.) (Variety) (Cinemablend) (Rolling Stone)
- Netbooks beating Macbooks (Ypulse Inc.’s new prez Dan Coates weighed in on this in last week’s MediaPost, reg. required) (Mediabistro)
- First teen to be jailed for cyberbullying (in the UK. Plus defense argues Missouri cyberbully law unconstitutional) (MediaPost, reg. requried)
Correction: In yesterday’s newsletter, we mentioned a new campaign from Puma featuring candid videos from its employees but accidentally wrote it was from Adidas.